We started Vura with a simple idea. Personal care should not depend on chemical shortcuts. When we looked back at the remedies we grew up around, we kept coming back to Phitkari, the potassium alum block that has kept skin clean and fresh for generations.
We wanted to bring that into something you would actually reach for every morning, so we started with a mineral rich underarm spray. It stops odour at the source without blocking your pores or leaning on harsh synthetics.
We blend our batches slowly and we will always tell you what is in them. If you want to know what is in your bottle, just write to us.
— The Vura team